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MANAGING PRODUCT PORTFOLIO
Ref ID: 107-ARTICLE-1
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A central element in your e-store building is to understand what it is that
you are selling and how those products and services can appeal to your
customers. As a reseller, you can choose from a wide range of products
and services to offer your customers. These products are developed to
meet the specific needs of the rapidly-growing Internet marketplace.
Because of the large variety of products, it is important that you define
your desired customer base for the reseller store. Doing so will enable you
to determine exactly what type of products the customers will be needing,
and what they will be needing them for. As well, it will increase the chance
of successful marketing and advertising campaigns for your store as a
clearly defined customer base is easier to reach and appeal to than a very
broadly defined one is. The available products and services allow you to
build service packages that you can market as turnkey solutions that cater
to the needs of your customers.
Because we want to ensure that your Internet business is built on a strong
foundation, we have pre-selected the full line of software products for your
store. Thus, your product portfolio is broad and versatile enough for you to
cater to any customer group on the Web – be it a narrowly-defined niche
market or a larger-scale, more loosely-defined selection of potential
customers. However, if, for some reason, you wish to offer and manage a
smaller number of products, you can compile any combination of these
products for your reseller portfolio.


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